British American Tobacco Caribbean and Central America recognises that our business starts with our consumers and our brands. It’s not about encouraging people to start smoking or to smoke more, but about meeting the preferences of adults who have chosen to consume tobacco, and differentiating our brands from their competitors.
We have never believed that ‘one size fits all’. Our portfolio of more than 200 brands is based on distinct strategic segments – premium, fresh taste and Adult Smokers Under 30 (ASU30).
British American Tobacco four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - cover the premium and value for money price segments. They grew by 8.5 per cent in 2011, or 17.7 billion more cigarettes.
While developing our Global Drive Brands is central to our strategy, we are also increasing the profile of Vogue in the premium segment and Viceroy, a leading low price international brand.
Much of the growth of our leading brands is driven by innovation – from filters to flavours and packaging to cigarette formats. Overall our brand mix is broadly balanced between premium, mid-price and low-price.
Our constant search to improve the quality of our products is another distinctive feature of our brands. Furthermore, we have a vast distribution network that ensures the supply and availability of our brands throughout Central America and the Caribbean.
This page is only for informative purposes of a corporate nature and therefore, has no commercial or advertising purpose.